Prior to 2009/2010, New Balance UK (Flimby) were able to produce shoes that not only had the original shape that we desire, but they also had premium materials and great colourways that didn't feel like they had been thought up in a couple of minutes.

The produced shoes today are a far cry from what they once were, but yet they have largely increased in price despite the construction, shape, colourways, and materials, seemingly all to be of a much lesser quality.

It is understood that in the last 4-5 years, that there are technological advances and also production techniques 'improve', and this may be one of the used reasons for the change in shape, for example, it is for more 'structure' to the shoe. However, there certainly never seemed to be any structural issues in the previous shoes, as well as a few people over the last year or so who have taken it upon themselves to deconstruct pairs of Flimby made New Balance in an attempt to rectify the shape, and have succeeded.

As a side note, in 2012, bearing in mind that Flimby had been producing shoes with the bulky, less desired shape, they were able to produce the New Balance 1500CHF, a collaboration, but also a shoe made in Flimby, the same place as all the others, which possessed a shape much closer to the original shape. A shoe which sold out almost instantly, and is widely regarded as the best UK Made New Balance release in the last 4 years. So why is it if Flimby are able to produce this, then they cannot carry this shape over for their general release and other collaborative shoes?

It is felt that the only way New Balance UK are to notice the feelings of their customers and potentially even consider a change, or come to some sort of middle ground, is via a petition, or directly being in contact with them, as the means of contacting through social media seems to escape them as a brand.

All that is asked is for your name, and a comment if you wish, and to pass this petition on, and hopefully it will reach the proper channels.