Justin Holland, a tourist visiting Negril from New Jersey, USA, was senselessly hit and killed by a reckless driver on Norman Manley Boulevard in Negril on February 1st. Justin was only 26 years old and was in Jamaica with his mom and a large group of her relatives and friends to celebrate her birthday. He was waiting on the shoulder of the road to cross to the other side and a driver stopped and put on his hazard lights for Justin to cross. A young Jamaican who by witness accounts was drag racing overtook the stopped car striking Justin and killing him instantly. It took almost 2 hours for the police to come. The lack of law enforcement and road safety in Negril is appalling. There are many reckless drivers and speeders on Negril roads, and youths showing off their lack of regard for human life by drag racing down the streets with no consequences from local law enforcement. The roads are a hazard for visitors and Jamaicans alike. Considering that many properties lining the cliff and beach roads have both gardenside and beach/cliffside accommodations, and there are restaurants and clubs on both sides of the streets, many pedestrians have to cross those streets. The fact that one takes one's life in one's hands when crossing or even walking on the shoulder of the road in Negril is a huge deterrent to wanting to visit the area. We the undersigned demand that safety measures be put into effect immediately. These measures should include speed bumps placed at intervals along Norman Manley Boulevard and policing and prosecution of reckless drivers on all the main thoroughfares in Negril. If these measures are not put into place, we choose to boycott Negril. We will not recommend Negril as travel destination and will put out the word far and wide that one is risking one's life by walking along or crossing a road in Negril. Justin's story has already spread on the Internet and is posted on numerous travel sites. You cannot bring back this mother's son, but you can prevent more lives being taken and keep us coming back to Negril by showing that the roads are being made safe.