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We the undersigned wish to state solidly our distaste and outrage against the marketing placed on one of the Halifax Metro Transit buses. This bus is done up in full regalia of Bacardi Rum. It shows a bottle of Bacardi Rum splashing along the side of the bus.
This is a bus children, elderly, mothers, as well as perhaps people fighting alcoholism have no choice but to use everyday. We think as we reflect on the growing problems due to alcohol, that it is quite sickening to see, what is essentially a giant bottle of booze roaming our streets picking up children in strollers. The psychopathic nature and absurdity of this image seems to be lost on the people who decided to run this ad. We want to do the right thing and tell you that this form of advertising is not indicative of what we want Halifax to represent to our children, our mothers, our brothers and sisters and we implore you to remove this sickening form of advertising immediately.
REMEMBER, METRO TRANSIT IS PUBLICLY FUNDED AND OUR MUNICIPAL GOVERNEMNT SHOULD NOT, EVER, GET IN PARTNERSHIP WITH ADDICTION-CREATING BUSINESSES,
SUCH AS TOBACCO AND ALCOHOL. IT IS OUR CITY, OUR TRANSPORTATION SYSTEM AND THE TRANSIT AUTHORITY HAS NO MANDATE TO INSULT ITS CITIZENS, BIG MONEY OR NOT!
Sincerely the undersigned.
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A concerned Haligonian.
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