Hello and thank you for your feedback regarding Hyundai advertising.
Hyundai Motor America would like to thank you and other consumers for sharing concerns about a new ad titled “Wedding” which aired during the opening games of the FIFA World Cup broadcast last week. We take comments of this nature very seriously. Because of feedback like yours, we have removed the ad from all Hyundai communications and stopped airing it.
We credit the passionate World Cup viewers and Hyundai owners for raising this issue to us. The unexpected response created by the ad, which combined both soccer and religious motifs to speak to the passion of international soccer fans, prompted us to take a more critical and informed look at the spot. Though unintentional, we now see it was insensitive. We appreciate your feedback and hope you will accept our sincere apologies.
With appreciation,
Hyundai Motor America
Job done! And the advert has been removed from the internet, altogether.
Updates
June 14, 2010
The weight of this fight has been heavy but seeing the company fold confirms that persistence pays off. I am exhausted from the constant back and forth yet knowing we forced this change makes the struggle worth it.
6 Comments
Great news! Glad to see them admit it was wrong.
Glad they actually listened. That commercial was super disrespectful and had no place in the world cup
Unbelievable they thought that was okay to air in the first place? glad it is gone now
bout time hyundai did the right thing. never liked that ad one bit.
FINALLY. good riddance to that ad.
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Hello and thank you for your feedback regarding Hyundai advertising.
Hyundai Motor America would like to thank you and other consumers for sharing concerns about a new ad titled “Wedding” which aired during the opening games of the FIFA World Cup broadcast last week. We take comments of this nature very seriously. Because of feedback like yours, we have removed the ad from all Hyundai communications and stopped airing it.
We credit the passionate World Cup viewers and Hyundai owners for raising this issue to us. The unexpected response created by the ad, which combined both soccer and religious motifs to speak to the passion of international soccer fans, prompted us to take a more critical and informed look at the spot. Though unintentional, we now see it was insensitive. We appreciate your feedback and hope you will accept our sincere apologies.
With appreciation,
Hyundai Motor America
Job done! And the advert has been removed from the internet, altogether.
Updates
June 14, 2010
The weight of this fight has been heavy but seeing the company fold confirms that persistence pays off. I am exhausted from the constant back and forth yet knowing we forced this change makes the struggle worth it.
6 Comments
So glad they took it down. It really bothered me every time it came on during the games.
Great news! Glad to see them admit it was wrong.
Glad they actually listened. That commercial was super disrespectful and had no place in the world cup
Unbelievable they thought that was okay to air in the first place? glad it is gone now
bout time hyundai did the right thing. never liked that ad one bit.
FINALLY. good riddance to that ad.
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So glad they took it down. It really bothered me every time it came on during the games.