On October 18th, 2011 Google announced that it provide SSL search in interest of user privacy. That meant users signed into Google would be using SSL search and query data from non-paid, organic searches would be blocked out on Google Analytics (with the infamous token "NOT PROVIDED"). This has resulted in a substantial amount of valuable analytics data being hidden We respect Google as always innovative, constatly evolving company. Google Analytics is the number one search tool However the 100% NOT PROVIDED is NOT RIGHT!