Section 317 of the Communications Act of 1934, as amended, 47 U.S.C. § 317, requires broadcasters to disclose to their listeners or viewers if matter has been aired in exchange for money, services or other valuable consideration. The announcement must be aired when the subject matter is broadcast. The Commission has adopted a rule, 47 C.F.R. § 73.1212, which sets forth the broadcasters' responsibilities to make this sponsorship identification

SIGN the petition if you wish all ads (political) to disclose (by law above) who paid for the ad.