Coca-Cola ranks as the most valuable brand in the World. It is "a name that is more universally recognized than any other in the world", according to Interbrand. 

Now let's think of these guys. You know their names. They were part of the books that you grew up with. They guarded your dreams when you were a child. Paintings of them hang on many walls. 

Their image has been used for profit billions of times all over the world. Isn't it just fair for them to finally get some royalties?  

Imagine if all endangered species were part of a new 'Protected Brand' category at the International Trademark Association. Every time their image is reproduced for commercial purposes, one cent will go towards the preservation of their habitat.