DMA/eec Email Marketing Definitions

Signatures 11951 total

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1. 1
   Name: Stephanie Miller on Jan 29, 2010

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2. 2
   Name: David Sparks on Feb 1, 2010

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3. 3
   Name: John Caldwell on Feb 1, 2010

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4. 4
   Name: Scott Cohen on Feb 1, 2010

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5. 5
   Name: Juan Esteves on Feb 1, 2010

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6. 6
   Name: Frances Dugan on Feb 1, 2010

   Comments: Standard metrics for email marketing are a must. The industry should report and benchmark using the same definitions.

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7. 7
   Name: Indie_preneur on Feb 1, 2010

   Comments: We definitely need this -- too many non-email persons use too many different terms to mean too many different things. Great work!

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8. 8
   Name: Deborah Krier on Feb 1, 2010

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9. 9
   Name: Luke Glasner on Feb 3, 2010

   Comments: I truly believe in this project and the benefit it will provide to both email marketers and ESPs

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10. 10
    Name: Adam Holden-Bache on Feb 4, 2010

    Comments: Glad to see some movement on a standards for metrics. Thanks to the Email Measurement Accuracy Roundtable for their work putting together a very clear, easy to understand set of definitions.

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11. 11
    Name: Tony Silvia on Feb 4, 2010

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12. 12
    Name: Linda Brennan on Feb 5, 2010

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13. 13
    Name: Chad White on Feb 8, 2010

    Comments: Better standards around metrics are sorely needed.

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14. 14
    Name: David Hibbs on Feb 8, 2010

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15. 15
    Name: Remy Bergsma on Feb 8, 2010

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16. 16
    Name: Dylan Boyd on Feb 8, 2010

    Comments: Let's bring it all home folks, together.

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17. 17
    Name: Wendy Croissant on Feb 8, 2010

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18. 18
    Name: Juliana Padron on Feb 8, 2010

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19. 19
    Name: Jordan Cohen on Feb 8, 2010

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20. 20
    Name: Steve Hamilton on Feb 8, 2010

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21. 21
    Name: Kent McGovern on Feb 8, 2010

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22. 22
    Name: Brian Gruidl on Feb 8, 2010

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23. 23
    Name: Bram Van Daele on Feb 8, 2010

    Comments: Industry standardisation is a MUST. Congratulations on a well defined clear document proposal ! Bram Van Daele Managing Director Teneo ESP Services

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24. 24
    Name: Will Devlin on Feb 10, 2010

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25. 25
    Name: Amy Garland on Feb 11, 2010

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26. 26
    Name: Kelly Lorenz on Feb 11, 2010

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27. 27
    Name: Sara Morano on Feb 11, 2010

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28. 28
    Name: Derek Harris on Feb 17, 2010

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29. 29
    Name: Sharon Mostyn on Feb 17, 2010

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30. 30
    Name: Jenny Peters on Feb 18, 2010

    Comments: As an experienced and leading Dutch marketing software provider, including e-mailmarketing with statistics, we believe a more uniform way of measuring and presenting e-mail statistics will benefit all our customers and all marketers worldwide. A standardized measurment will be more trustworthy, more insightful and more convincing to all.

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31. 31
    Name: Anonymous on Feb 18, 2010

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32. 32
    Name: Tracey Price on Mar 9, 2010

    Comments: I work with 5 different ESP's and it is amazing how each one of them represent the raw data differently. Standardization would be great in order to effectively and accurately report out on campaigns

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33. 33
    Name: Lisa Klieman on Mar 9, 2010

    Comments: All Email Marketing Service Providers must get together on this. We are all confusing our clients. Our clients suffer, which means ESPs suffer.

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34. 34
    Name: Lisa Klieman on Mar 9, 2010

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35. 35
    Name: Sean Henderson on Mar 11, 2010

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36. 36
    Name: Aaron McAndrews on Mar 15, 2010

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37. 37
    Name: Andrew Bonar on Mar 15, 2010

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38. 38
    Name: Elisa Rabaté (Email DEM) on Mar 19, 2010

    Comments: Thanks for taking this initiative! All ESPs should definitely follow these descriptions in order to make comparisons & benchmarks easier! www.emaildem.com

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39. 39
    Name: Gavin Galtere on Mar 31, 2010

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40. 40
    Name: Mona Belcher on Apr 19, 2010

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41. 41
    Name: Jeannie Tanguay on Apr 28, 2010

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42. 42
    Name: Lauren Harvey on May 18, 2010

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43. 43
    Name: Fred Tabsharani on Jun 23, 2010

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44. 44
    Name: Scott Hardigree on Jun 24, 2010

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45. 45
    Name: Krystina Disney on Jun 24, 2010

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46. 46
    Name: Anonymous on Jun 30, 2010

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47. 47
    Name: Jeff Pinto on Sep 19, 2010

    Comments: We need email industry benchmarks to get a better understanding of metrics over the long and short term, although, every campaign slightly differs within the same industry and segments change daily, and this is what hinders marketing confidence. I think aggressive marketers need to provide separate industry benchmarks based on "campaign type (client or registrant etc.)" or "# of recipients targeted" to understand measurements better.

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48. 48
    Name: Brenda Sellnow on Sep 21, 2010

    Comments: We are all about standardization and compliance

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49. 49
    Name: John on Oct 30, 2010

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