DMA/eec Email Marketing Definitions
It's time for email marketing standards!
Voice your support here, now.
Thank you for your interest in the work of the DMA/Email Experience Council project to standardize email marketing definitions.
Welcome to the Email Measurement Standards project.
We want the industry to use the same terms to mean the same things.
Think it doesn't happen today? Think again. Many email service providers and other broadcast systems use the same terms - bounce, delivered, open, click through -- but the definitions behind those terms are NOT the same.
This makes it very difficult to standardize, benchmark and move between vendors.
Check out our recommended definitions here: http://idek.net/~0l.
Then, sign the petition below. And tell your colleagues.
Twitter: RT eec_measurement Just signed the Email Metrics Standards petition - check it out here.
Thank you so much!
The DMA/eec Email Measurement Accuracy Roundtable Members
(Volunteer email marketing professionals)
Contact us at firstname.lastname@example.org
Your signature on this petition indicates your support for standard metrics for email marketing. You agree that the industry should report and benchmark using the proposed definitions of the DMA/Email Experience Council.
3 years agorvadtje France3 years ago
3 years agojzggkvms France3 years ago
3 years agowlmdktr France3 years ago
3 years agooponjioepco France3 years ago
3 years agoqwhyesoohf France3 years ago
3 years agoqqxlvrgfknc France3 years ago
3 years agorwvbiqavkv Latvia3 years ago
3 years agoxtnanzmrch Latvia3 years ago
3 years agopgwvjrru China3 years ago
3 years agoicfuabqumhu United States3 years ago
3 years agornnhovtcdwk Ukraine3 years ago
3 years agofvpfif United States3 years ago
3 years agopqmoayyhgg Brazil3 years ago
3 years agoglqnupwk Thailand3 years ago
3 years agodepxlvpewna France3 years ago