Cast and crew are the backbone of the TV industry. Their working days are long, rates of pay are constantly cut back, security of employment is nil, but they are at the heart of the industry. They should get full and respectful credit for the work they've done and the skill they've shown. Careers are built on reputation, and end credits are important in building up those reputations and, ultimately, supporting the industry. Today's unknowns are tomorrow's leaders. Where the BBC leads, others will follow.