A recent analysis demonstrated that, per unit, comics have far exceeded the adjustment readers would expect for inflation. Rather than around $1.10 per comic (adjusted from $0.30 in 1977), we are now paying $2.99 per single, slim issue. And with a rapid escalation of cost since 2000, many readers are convinced comics will raise in price yet again in 2009. The undersigned are asking Marvel Comics and DC Comics to consider not just a moratorium on the increase of cost on standard, single issue comics, but a reduction in cost per issue. We do not believe that at $3.00 per issue, we are receiving fair market value for our reading enjoyment, and feel that this price is prohibitive to the enjoyment of the comic reading experience. By signing below, these comic fans agree that Marvel and DC should take note of the massive inflation in comics and be aware that we comic enthusiasts consider the cost per comic to force comics into a role as a boutique item rather than an item that can reach the widest audience possible, and that this has obvious negative effects upon both the fans and industry as a whole.