Updates
April 15, 2009
I have finalized a formal letter addressed to the marketing departments of several major cleaning brands to highlight the discrepancy in their advertising practices. We are currently tracking how these companies respond to our documented research regarding gendered domestic roles.
Reached 100 supporters
April 15, 2009
6 Comments
SO TIRED of these commercials. Every single time it shows a woman scrubbing the floor while the husband sits on the couch. Change the channel.
Totally agree. Companies need to catch up with reality. I do way more cleaning than my wife does and it would be nice to see that on tv for once.
sick of being targeted as the only person who knows how to use a vacuum. treat us like equals already.
its 2015 people. why are we still acting like cleaning is only for women? my husband does the dishes every night and the world hasn't ended yet.
About time someone said something. It feels like these ads are stuck in the 1950s.
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Updates
April 15, 2009
I have finalized a formal letter addressed to the marketing departments of several major cleaning brands to highlight the discrepancy in their advertising practices. We are currently tracking how these companies respond to our documented research regarding gendered domestic roles.
Reached 100 supporters
April 15, 2009
6 Comments
Keep moving forward. It puts unnecessary pressure on women to feel like their house has to be perfect all the time while men just get a free pass.
SO TIRED of these commercials. Every single time it shows a woman scrubbing the floor while the husband sits on the couch. Change the channel.
Totally agree. Companies need to catch up with reality. I do way more cleaning than my wife does and it would be nice to see that on tv for once.
sick of being targeted as the only person who knows how to use a vacuum. treat us like equals already.
its 2015 people. why are we still acting like cleaning is only for women? my husband does the dishes every night and the world hasn't ended yet.
About time someone said something. It feels like these ads are stuck in the 1950s.
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Keep moving forward. It puts unnecessary pressure on women to feel like their house has to be perfect all the time while men just get a free pass.