In 2012, Liverpool FC signed Warrior Sports to produce and sell their kits. The 2012/2013 home kits were accepted by most fans, while the away and third kits left much to be desired. The 2013/2014 away and third kits have recently been unveiled to the horror of most Liverpool supporters. The away and third kits are hideous, and the designs shame not only our beloved football club, but Warrior Sports as well. It is in the best interest (financial and otherwise) of the club to redesign the 2013/2014 away and third kits to protect its global image. It is in the bets interest (financial and otherwise) of Warrior Sports to redesign the 2013/2014 away and third kits to protect their brand. With appalling designs, sales will drop, diminishing their ROI (and therefore future ability to sponsor other teams), and their desired reputation of a quality supplier of footballing apparel will be unattainable, reducing the demand for their products. It is in the best interest of Liverpool FC fans for the club to redesign the 2013/2014 away and third kits, as we show our support by purchasing and wearing Liverpool kits, and with these two awful designs, relatively few fans will be willing to wear such unfashionable and ugly apparel, regardless of their support for the club.