BSEO 2525 - Competitive Intelligence
The purpose of this petition is to add the Competitive Intelligence
course to the Fall 2014 schedule at the Katz Graduate School of
Business.
Competitive intelligence is a process, a product, and, most importantly,
a philosophy. An effective competitive intelligence program (CIP) is
one of the foundations on which strategies and tactics are built,
assessed, and modified. A CIP can be defined as a formalized, yet
continuously evolving process by which a management team assesses the
evolution of its industry and the capabilities and behavior of its
current and potential competitors to assist in maintaining or developing
a competitive advantage. This course focuses on how to design a CIP and
produce actionable intelligence based on my Intelligence Driven
Strategy framework. The methods of intelligence collection, analysis,
dissemination, and counterintelligence are framed within a global
context. The course is particularly relevant for students interested in
the areas of strategic planning, marketing, MIS, international business,
and finance, although everyone is welcome.
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