We all hear about 'Human Rights' and the protecting of the individual? Well how is the indivicual being protected against PayDay Loan companies who can charge in excess of 4,000% pa. That's £4000 for every £1.00 over the course of a year. Although these loans are not meant for longer term I can't help but pity the poor people who fall into a trap and can't pay back, then get frequent visits from the men in dark coats and sun glasses. It's morally wrong. Both this and previous governments have swept it under the carpet for too long. It's time to shine the spotlight on them, stop them looking attractive because they are not and get their advertising banned. Please vote!