KEEP CALM AND CARRY ON (KCAKO) was a motivational poster produced by the British government in 1939, intended to raise the morale of the British public in the aftermath of widely predicted mass air strikes on major cities. These attacks thankfully never happened and this poster never saw the light of day. Rediscovered in 2000 the phrase has now fallen victim to gross commercialisation, being used as the decorative theme for a wide range of products, as well as mistranslated into a multitude of nauseating parodies. The very phrase and poster intended to lift spirits has now, for a decade, been attacking society itself. If you are done with seeing this phrase and many other takeoffs being abused on everything from toilet paper to tea towels PLEASE rally round with a stiff upper lip and a view to achieving one of two possible outcomes: 1) Ban the use of 'KEEP CALM AND CARRY ON' (KCAKO) for commercial use (or cafes that think it sweet to use a cupcake related parody) or 2) Encourage a percentage of profits generated from the use of this popular and iconic poster / phrase are donated to the families of British Soldiers killed in the line of duty. 'GO MAD AND STOP NOW' (my awful awful flip-reverse parody) The reason I elected to collect 450,000 signatures is because this was the number of British soldiers and civilians who died in WW2 for their country.