Baron Setiabudi 0

APA50 Appeal To Government of Republic Indonesia

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Appeal To The Government Republic of Indonesia,

Ministry of Finance:

Built a Marketplace for the Middle Class!

Hit by 1930’s Great Depression, middle class in then the Nederland East India – the upper level of native families and Islamic traders, contributed to many leaders of decolonization movement. The middle class youth – students and graduate at universities at that time, developed counter identity for a new Nationhood, namely Indonesia. During WW II, decolonization movement declaring itself a New State – the Republic of Indonesia, following the 18th Century European middle class credo on liberty.

Today– 70 years since 1945, middle class State fail to bring back prosperous economy prior to 1930’s Depression. As in 1997, Asia Financial Crisis broke out, complicating domestic politics, ended 35 years authoritarian development since 1966, and lead into re-establishment of multi party government prior to 1959, when a populist dictator dissolve government resulted from 1955 election. Indonesia middle class today as represented by high profile politicians, is a weak, non existent, losing economic ground – in a sense, “always frustrated with the results” [Geertz, 1966].

Current Indonesia flattering on almost anything is a result of 1% richest who [1] marginalize middle class from taking initiative in international trade and affairs, [2] marginalize co-operatives association of small independent business from initiative in market economy. As the middle class State growth up under four different evolutionary stages [Geertz, 1966] the middle class fate lies in their correct identification on Spirit of the Age and its responses to epoch making in question. Todays Epoch is The Internet. The Spirit of the Age is called Globalization. The 21th century globalization is nothing but 20th century urbanization reach at optimum scale, in term of financial, material, human capital. The quest of prosperous middle class lies in capitalizing the internet trough social media and e-commerce .

As global recession sustain, more excess would likely flood in US warehouses and push liquidators to search outlet in emerging economy – where middle class is the target consumer. Demographics trend in Indonesia, on the other side, rise both demand for jobs and consumers goods, means a pull factor that work. To make this pull factor and push factor work for the benefit of Indonesia middle class, means making a parallel relationship between Co-operative Consumer Association in Indonesia and Surplus Distributor Association in the US, and therefore, We appeal to the Indonesia Government to apply Custom Regulation consistent to the implementation Article VII of the GAT of 1994. What should be done – is obvious. Built a Marketplace for the Middle Class. A market where middle class have opportunity to take active part in e-Commerce. Middle Class Wake up!

Jakarta, August 19, 2016

Baron Setiabudi - writer.

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