Signatures 2654 total
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1
Name: Ali Gibbs on Feb 8, 2010Comments:Country: United StatesFlag
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Name: Erin Williams on Feb 8, 2010Comments:Country: United StatesFlag
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Name: Megan Williams on Feb 8, 2010Comments:Country: United StatesFlag
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Name: Melodie Cardin on Feb 8, 2010Comments:Country: CanadaFlag
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Name: Nathalie Guay on Feb 8, 2010Comments:Country: CanadaFlag
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Name: Helen M. Smith on Feb 8, 2010Comments: What ever happened to advertising products based on quality of workmanship and materials?Country: United StatesFlag
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Name: Allison Cole on Feb 8, 2010Comments:Country: United StatesFlag
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Name: Marissa L. Bond on Feb 8, 2010Comments: What a sad day it is when companies like yours perpetuate the industry of sexual exploitation of women's bodies through demoralizing advertisements such as this. It's sickening and it's pathetic. Get creative; start thinking up some new forms of advertising that don't use women's bodies to sell your products. You're using women's 'seats' as pieces of meat to sell your underwear line, and frankly it's downright erroneous! Stop using our bodies to your advantage!Country: United StatesFlag
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Name: Leslie S Devine on Feb 8, 2010Comments:Country: United StatesFlag
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Name: CALACS-Laurentides on Feb 8, 2010Comments:Country: CanadaFlag
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Name: Cath B on Feb 8, 2010Comments:Country: CanadaFlag
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Name: Hannah DeAngelis on Feb 8, 2010Comments:Country: United StatesFlag
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Name: Jennifer Stephens on Feb 8, 2010Comments:Country: United StatesFlag
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Name: Marie-Ève Lauzon on Feb 8, 2010Comments:Country: CanadaFlag
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Name: Kate Ziemer on Feb 8, 2010Comments:Country: United StatesFlag
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Name: Ruya on Feb 8, 2010Comments:Country: United StatesFlag
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Name: Aliya Zaidi on Feb 8, 2010Comments: Joseph Teklits and Jean Fontana, Corporate Relations Dov Charney, CEO 747 Warehouse St. Los Angeles, CA 90021 Dear American Apparel: The sexualization of women and porn-inspired media have infiltrated the everyday culture of the youngest girls. According to the 2007 APA Task Force on the Sexualization of Girls in Media, the negative impact on girls and women is indisputable: the sexualization and objectification of girls and women in media wreak havoc on our psychological, emotional, cognitive and relational lives. Your recent campaign is a perfect example of the insidious ways marketers and media promote sexualization and body obsession as “girl power.” American Apparel is directly and unconscionably undermining girls’ healthy development by equating confidence with looking sexy, winning with being judged on their appearance, and personal value with 15 seconds of fame. The objectification of girls’ and women’s bodies is a real concern in a country where 1 in 4 women is a victim of violence, and sexual harassment is rampant. This ad campaign invites girls to self-objectify, inviting girls to post pictures of just one body part, and inviting others to comment and rate it is demeaning and dangerous. By launching this campaign at a time when sexting is in the headline news, American Apparel is literally placing girls in jeopardy of prosecution by inviting them to post highly sexualized images of themselves online. Don’t insult us with the usual defense: this is not real girl power; this is not just girls feeling good, making choices or feeling confident in their bodies. American Apparel is selling girls for parts, and we’re not buying. We demand that you stop this ad campaign today and commit to more responsible marketing practices.Country: United KingdomFlag
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Name: Isabel Murray on Feb 8, 2010Comments:Country: United KingdomFlag
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Name: Anonymous on Feb 8, 2010Comments:Country: United StatesFlag
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Name: Tracey Blueman on Feb 8, 2010Comments:Country: United StatesFlag
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Name: Christina Norton on Feb 8, 2010Comments:Country: United StatesFlag
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Name: Anonymous on Feb 8, 2010Comments:Country: United StatesFlag
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Name: Laura Estelle on Feb 8, 2010Comments: There are no words to express my distaste for this ad campaign. Obviously you will get tons of free exposure and all but one of the girls and women who are putting themselves on the line for this competition will never see a cent or word of gratitude for what they are doing for your store. I have been a customer of yours in the past and I will never make that mistake again. You have lost my business forever.Country: United StatesFlag
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Name: Anonymous on Feb 8, 2010Comments:Country: United StatesFlag
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Name: Anonymous on Feb 8, 2010Comments:Country: United StatesFlag
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Name: Christine Jahnke on Feb 8, 2010Comments: Is this the American Apparel or American Appauling company? Rest assured if you proceed with this soft porn campaign targetted at teen girls you will face a national boycott. The women of this country are sick and tired of being reduced to fodder of sick, sick consumerism.Country: United StatesFlag
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Name: Lauren Harkins on Feb 8, 2010Comments:Country: United StatesFlag
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Name: Halley Learned on Feb 8, 2010Comments: This is pathetic.Country: United StatesFlag
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Name: Elaine Zarzana on Feb 8, 2010Comments:Country: United StatesFlag
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Name: Anonymous on Feb 8, 2010Comments:Country: United StatesFlag
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Name: Christina Bates on Feb 8, 2010Comments: I work at a domestic violence and sexual assault center. I find your new ad campaign to be distasteful and objectifying. Would you want your daughters or the women you care about in your life to participate in this? Needless to say, I will not be buying any of your products.Country: United StatesFlag
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Name: Dr. Rebekah L. Williams on Feb 8, 2010Comments: This is exactly the type of objectifacation that leads the young women I see every day to dislike their bodies and themselves. Let young women be valued for their true worth!Country: United StatesFlag
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Name: Linh Le on Feb 8, 2010Comments:Country: CanadaFlag
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Name: Anonymous on Feb 8, 2010Comments:Country: CanadaFlag
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Name: Paula Sheppard Thibeau on Feb 8, 2010Comments:Country: CanadaFlag
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Name: Nadya Karas on Feb 8, 2010Comments: I was disgusted by this... I'm glad I'm not the only one.Country: CanadaFlag
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Name: John Santoro on Feb 8, 2010Comments:Country: United StatesFlag
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Name: Emma Salazar on Feb 8, 2010Comments:Country: United StatesFlag
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Name: Jenn Jacoby on Feb 8, 2010Comments:Country: United StatesFlag
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Name: Julie Crouse on Feb 8, 2010Comments: I find this campaign not only disgusting, but once again exploiting women and girls in a campaign to normalize unattainable body types and sexualize women in an objectifed manner. It encourages eating disorders, body dismorphic disorder and ultimately tells us that our bums are more important and interesting than our minds and what we do with those. Shame on you AA.Country: CanadaFlag
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Name: Brenda Santoro on Feb 8, 2010Comments: shame to corporate gain! this is the wrong message to be sending to girls and women (especially young girls), not to mention the message it sends to boys and men who interpret this message into girls/women are their trophies/toysCountry: United StatesFlag
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Name: Leah Rudegeair on Feb 8, 2010Comments:Country: United StatesFlag
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Name: Leah Rudegeair on Feb 8, 2010Comments:Country: United StatesFlag
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Name: Leah Rudegeair on Feb 8, 2010Comments:Country: United StatesFlag
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Name: George Matson-Phippard on Feb 8, 2010Comments:Country: United KingdomFlag
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Name: Anonymous on Feb 8, 2010Comments:Country: United StatesFlag
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Name: Courtney Bowman on Feb 8, 2010Comments: I have never really thought about how disgustingly American Apparel exploits women. Thank you for exposing this. I am not going to visit their store anymore, and I will encourage others in my sphere of influence to avoid it as well. Hopefully this will send a message to American Apparel that their advertising strategies are unacceptable and degrading.Country: CanadaFlag
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Name: Michelle Hurlburt on Feb 8, 2010Comments: If the CEO of this company had any integrity, any daughters of his/her own, or any sense of moral obligation - this ad campaign would never have been considered in the first place.Country: CanadaFlag
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Name: Cathy Wheeler-Walsh on Feb 8, 2010Comments: This is disgusting. I will NOT be purchasing from AA ever again!! And I plan to forward this to others. Unbelievable, inappropriate, awful!Country: CanadaFlag
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Name: Heather Ackles on Feb 8, 2010Comments:Country: CanadaFlag