One of the UK’s largest abortion providers has announced that the country’s first ever abortion advert is to be screened on national television later this month. But pro-lifers have slammed the ad, and warned that it is a cynical attempt to normalise abortions. The advert by leading abortion provider Marie Stopes International (MSI) is due to be aired on 24 May on Channel 4 at 10:10 pm, and will continue to be shown throughout June. Please sign this petition and make your voice heard! We do not want this advert to be aired. Abortion is murder however you wrap it up. What next, adverts for euthinasia and assisted suicide clinics? An advertisement offering abortions, even if not by name, is inappropriate for television at any time of day. The 'product' is an emergency procedure and is already widely known about. There are a vast number of people, in the UK who believe that abortion is the killing of a defenseless child. Any ad suggesting that it is merely a lifestyle choice should be subject to trades description laws. Any ad encouraging the killing unborn children, albeit dressed up in a friendly way, is also highly offensive to people, who have difficulty in conceiving and would treasure their baby from its very conception, and those who have lost much wanted children through miscarriage. Any such ad should address the vast implications of psychological and physical trauma that are very often associated with abortions. For example, a financial services ad would have to make these caveats. So, on grounds of inappropriateness, trades description, offense and suspected lack of full details,we the undersigned strongly urge the ASA to withdraw such a damaging advertisement before it is shown.