Issue Background

Digital Advertising Fraud has reached epidemic levels. Currently, it is estimated that 90% of all online advertising is plagued by this illegal activity. The loss to brands is not just to their budgets (which can be significant), but also detrimental to the trust the brand has earned, and the inherent value of the brand itself.

Many agencies are complicit in the problem as they rely upon the revenue and performance this fraudulent activity provides.

Media Storm is dedicating itself to providing complete transparency and disclosure on this issue. We are asking our friends in the industry to follow suit to, once and for all, put an end to Digital Advertising Fraud.

Our P.A.C.T.

1. Media Storm guarantees to our partners that they will only pay for ‘real’ traffic authenticated by a 3rd party vendor.

2. We will extend this P.A.C.T. between Media Storm and the media and partners we deploy on your behalf to only serve ‘real’ traffic.

3. We will provide complete transparency and full disclosure on all aspects of Digital Plans and Buys that have been infiltrated by fraud or have been allowed to fester due to the profitability or performance realized by many agencies.

By signing this petition, you support Media Storm’s initiative to end Digital Advertising Fraud and deliver 100% transparent and qualified results to your clients and brands. You also agree that there is no room for illegal practices within media that are detrimental to the industry and to the economy.